Find your next winning ad.

From statics and UGC to AI-assisted ads, we create, test and improve creative across Meta, TikTok, Google and Snapchat until the data tells us what works.

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No rigid retainers Only pay if our ads drive sales

Serving global brands since 2018

P&G SK-II FWD Omne CapitaLand CapitaStar Moët & Chandon Brideg CapitaStar

Clients served under AGL, our parent studio.

Test, don't guess

The hardest part of scaling isn't media buying. It's finding the next ad worth scaling.

Winning ads burn out faster than they used to. And most "different" ads brands run are really the same idea, in different clothes.

We learn your brand and research your market inside out to understand what convinces your customers. We pinpoint the blindspots in your current ad account, then build and test creative across every format until we find what scales. Creative diversity, velocity and volume — that's how we uncover winners.

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Our services

Everything your brand needs to grow.

Creative, across every format.

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How we work

High-converting ad creative, on repeat.

Our process cuts the bottlenecks and adds real scale. Senior teams, clear communication, and delivery built for speed.

Every brand is different. So is every creative strategy.

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1

Research & Discovery

Learn your brand, audit your ad account, find the blindspots

2

Creative Strategy

Hook, offer and angle ideation, built for the platform and funnel stage

3

Production & Shoots

Cast, shoot and produce across every format

4

Test

Every angle tracked and tagged for performance

5

Scale & Iterate

Winners get more budget, the next batch is built on what worked

Every brand is different. So is every creative strategy.

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Pricing

Pay us only if our ads perform.

PERFORMANCE-ONLY

Statics, Video & AI Ads

10% of the ad spend our creative drives. No retainer, no upfront fees. If it doesn't perform, we don't get paid.

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PRODUCTION PRICING

UGC & Street Interviews

Scoped to the creators, shoots and edits involved. Transparent, project-based, no hidden markups.

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Paid Media & CRO Sprints
Available as integrated add-ons. Paid Media management is a clean percentage of ad spend. CRO audits and Landing Page design/dev are quoted flat, per project. No hidden markups, no rigid retainers.

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Nisha working with collaborators at Ad Growth Labs

About us

Nisha, founder of Ad Growth Labs

Hi, I'm Nisha, founder of Ad Growth Labs.

Before this, I spent over a decade helping global brands design and build digital products. The biggest problem was never a lack of ideas. It was getting them into the market quickly.

I started AGL in 2018 to solve that. Today, we apply the same insight-led approach to performance creative, helping brands produce, test and scale ads faster. It's the kind of creative partner I always wished existed.

We'd love to learn more about your brand.

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A better way

The difference isn't subtle.

The Old Way

  • Retainers, regardless of results
  • Junior creatives, layers of account management
  • A handful of concepts a month
  • Weeks of approvals before anything ships
  • One format, one style
  • Hire and manage your own creative team, absorb the overhead
  • Sourcing creators, coordinating shoots and managing production logistics yourself

The agl Way

  • Performance-based pricing, no retainer
  • Senior team only, one point of contact
  • Multiple angles and hooks tested every cycle
  • Days, not weeks, to launch
  • Statics, video, UGC, street interviews and AI ads, all under one roof
  • Vetted creators for UGC and street interviews, ready to go
  • Specialized senior talent, on demand, without the hiring headache
  • Media buying available if you need it, never forced

Ready to leave the old way behind?

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Frequently asked questions.

We partner with fast-growing eCommerce, DTC and consumer brands running paid social. This includes beauty, fashion, jewelry, health & wellness, sports, real estate, architecture & interior design, watches, food & beverage, SaaS and more. If you run paid ads on Meta, TikTok, Google or Snapchat and creative is your bottleneck, we're built for you.

We produce performance ad creative for Meta, TikTok, Google and Snapchat, with formats native to each.

Across Southeast Asia (Singapore, Malaysia, Hong Kong, Indonesia, Thailand and more) and Dubai currently. We travel for shoots when the angle calls for it: local language, local accents, native feel.

We operate on a creative throughput model, not retainers by task. That means hundreds of ads monthly across UGC, statics and motion, all tested, tracked and optimized based on performance data.

Statics, video and AI ads move quickly, often the first batch is ready within 7 days. Creator-style ads like UGC and street interviews run on a production timeline (casting, shooting, editing), so those typically take up to 4 weeks from kickoff to your first batch.

Most clients see early traction within 30-60 days as new creative enters rotation. Full transformation typically happens once we've cycled through a few rounds of testing and scaled the top performers across channels. Higher-spending brands tend to see results faster, since we can test more and find winners sooner. The more time and learnings we have, the better the long-term growth we can deliver.

Perfect. We often plug into existing teams to increase creative velocity or take ownership of specific growth functions. Your team keeps control, we bring the creative firepower and expertise.

Three models. Statics, video and AI ads are performance-only: 10% of the ad spend they drive, with no retainer and no upfront fees, so if it doesn't scale, we don't get paid. Creator-style ads like UGC and street interviews are priced as production, scoped transparently to the creators, shoots and edits involved. Paid Media and CRO & Landing Pages are available as add-ons — Paid Media is a clean percentage of ad spend, CRO audits and Landing Page design/dev are quoted flat, per project. We'll walk you through all of it when we chat.

We start with a strategy and creative production phase: a deep dive into your brand data, a creative audit and growth mapping for launch. From there, we move into full-scale execution on a monthly basis to keep scaling.

Yes, we do. If you need media buying too, we've got you covered. Already have a media team? We plug straight into them. Just say the word.

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Let's find your next winning ad.

We'll review your current creative and show you how we'd approach it. No sales pitch, just an honest conversation.

Book Your Discovery Call