/* ============================================================
   Ad Growth Labs — Homepage
   Font: Outfit only. Palette: Teal #0C363B / Lavender #C2BADC /
   Yellow #F0E92B / Blush #F1E5E0. Section-scoped accents in Services.
   NOTE: subhead/body size set to 20px desktop / 18px mobile as a
   stated assumption (Superside live-inspect pending) — change
   --fs-sub in one place below.
   ============================================================ */

@font-face { font-family:'Outfit'; src:url('fonts/outfit-latin-300-normal.woff2') format('woff2'); font-weight:300; font-display:swap; }
@font-face { font-family:'Fraunces'; src:url('fonts/fraunces-latin-500-normal.woff2') format('woff2'); font-weight:500; font-display:swap; }
@font-face { font-family:'Outfit'; src:url('fonts/outfit-latin-400-normal.woff2') format('woff2'); font-weight:400; font-display:swap; }
@font-face { font-family:'Outfit'; src:url('fonts/outfit-latin-500-normal.woff2') format('woff2'); font-weight:500; font-display:swap; }
@font-face { font-family:'Outfit'; src:url('fonts/outfit-latin-600-normal.woff2') format('woff2'); font-weight:600; font-display:swap; }
@font-face { font-family:'Outfit'; src:url('fonts/outfit-latin-700-normal.woff2') format('woff2'); font-weight:700; font-display:swap; }
@font-face { font-family:'Outfit'; src:url('fonts/outfit-latin-800-normal.woff2') format('woff2'); font-weight:800; font-display:swap; }

:root{
  --teal:#0C363B;
  --teal-deep:#092A2E;
  --lavender:#C2BADC;
  --yellow:#F0E92B;
  --blush:#F1E5E0;
  --blush-ink:rgba(241,229,224,.72);
  --teal-ink:rgba(12,54,59,.75);

  /* services-scoped accents (not sitewide palette) */
  --mint:#B1DED6;
  --coral:#E8734A;
  --apricot:#F5B27A;
  --cerulean:#4A9FD8;
  --magenta:#D6408F;
  --amber:#D4A537;
  --periwinkle:#6B7FD9;

  --fs-headline:clamp(2.5rem, 5vw, 4.25rem);
  --fs-h2:clamp(2rem, 3.6vw, 3.1rem);
  --fs-sub:1.375rem;              /* 22px (base 20px +10%) */
  --fs-body:var(--fs-sub);
  --fs-small:.9rem;
  --fs-eyebrow:.9rem;

  --radius:22px;
  --radius-lg:32px;
  --page-bg:var(--teal);
  --page-ink:var(--blush);
  --page-ink-soft:var(--blush-ink);
  --maxw:1240px;
}

*{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  font-family:'Outfit',sans-serif;
  background:var(--page-bg);
  color:var(--page-ink);
  transition:background-color .7s ease, color .7s ease;
  overflow-x:hidden;
  font-size:var(--fs-body);
  line-height:1.55;
}
body.bg-blush{ --page-bg:var(--blush); --page-ink:var(--teal); --page-ink-soft:var(--teal-ink); }
body.bg-teal { --page-bg:var(--teal);  --page-ink:var(--blush); --page-ink-soft:var(--blush-ink); }

img,video{display:block;max-width:100%;}
a{color:inherit;text-decoration:none;}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 clamp(20px,4vw,48px);}

/* ---------- shared type ---------- */
.eyebrow{
  font-size:var(--fs-eyebrow);font-weight:700;letter-spacing:.22em;
  text-transform:uppercase;opacity:.85;display:flex;align-items:center;gap:.55em;flex-wrap:wrap;
}
h1{font-size:var(--fs-headline);font-weight:700;line-height:1.06;letter-spacing:-.02em;}
h2{font-size:var(--fs-h2);font-weight:700;line-height:1.12;letter-spacing:-.015em;}
.sub{font-size:var(--fs-sub);font-weight:400;opacity:.9;}

/* ---------- scribble underline ---------- */
.scr{position:relative;white-space:nowrap;isolation:isolate;transition:color .45s ease .25s;}
.scr svg{position:absolute;left:-4%;top:-6%;width:108%;height:118%;overflow:visible;pointer-events:none;z-index:-1;
  opacity:0;transform:scaleX(.5);transform-origin:left center;
  transition:opacity .4s ease,transform .75s cubic-bezier(.2,.7,.25,1);}
.scr.drawn svg{opacity:1;transform:none;}
.scr.drawn{color:var(--teal);}
.scr svg{transform:scaleX(.5) rotate(-.6deg);}
.scr.drawn svg{transform:rotate(-.6deg);}
.hl-strokes path{fill:none;stroke:var(--yellow);stroke-width:15;stroke-linecap:round;opacity:.92;}
.hl-light path{fill:none;stroke:#F7F4A8;stroke-width:7;stroke-linecap:round;opacity:.8;}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:.5em;
  background:linear-gradient(180deg,#F8F0EB 0%,#EBDCD3 100%);color:var(--teal);
  font-family:'Outfit',sans-serif;font-weight:600;font-size:1.05rem;
  padding:.95em 1.9em;border-radius:999px;border:none;cursor:pointer;
  transition:background .25s ease,transform .25s ease;
}
.btn:hover{background:linear-gradient(180deg,#F5EF5E 0%,#E9E215 100%);color:var(--teal);transform:translateY(-2px);}
.btn.btn-teal{background:linear-gradient(180deg,#14484E 0%,#0A2C30 100%);color:var(--blush);}
.btn.btn-teal:hover{background:linear-gradient(180deg,#F5EF5E 0%,#E9E215 100%);color:var(--teal);}
.textlink{font-weight:600;border-bottom:2px solid currentColor;padding-bottom:2px;transition:opacity .2s;}
.textlink:hover{opacity:.7;}

/* ============================ NAV ============================ */
.nav{
  position:fixed;inset:0 0 auto 0;z-index:100;
  transition:background-color .7s ease,color .7s ease, box-shadow .3s;
}
.nav.scrolled{background:var(--page-bg);box-shadow:0 4px 24px rgba(0,0,0,.08);}
.nav-inner{
  position:relative;max-width:var(--maxw);margin:0 auto;padding:16px clamp(20px,4vw,48px);
  display:flex;align-items:center;justify-content:space-between;gap:24px;color:var(--page-ink);
}
@media (min-width:901px){
  .nav-inner{max-width:none;padding-left:48px;padding-right:48px;}
}
.logo{display:flex;align-items:center;gap:12px;}
.logo-img{height:42px;width:auto;}
body.bg-teal .logo-img.dark{display:none;}
body.bg-blush .logo-img.light{display:none;}
.logo-word{font-weight:700;letter-spacing:.18em;font-size:.85rem;text-transform:uppercase;white-space:nowrap;}
.nav-links{display:flex;align-items:center;gap:26px;font-size:.96rem;font-weight:500;position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);white-space:nowrap;}
.nav-links>a:hover{opacity:.7;}
.nav-item{position:relative;}
.nav-item>button{
  background:none;border:none;color:inherit;font:inherit;font-weight:500;cursor:pointer;
  display:flex;align-items:center;gap:6px;
}
.dropdown{
  position:absolute;top:calc(100% + 14px);left:50%;transform:translateX(-50%) translateY(8px);
  background:var(--teal);color:var(--blush);border-radius:18px;padding:18px;
  display:grid;grid-template-columns:repeat(2,minmax(170px,1fr));gap:2px 18px;
  opacity:0;visibility:hidden;transition:.25s ease;box-shadow:0 20px 50px rgba(0,0,0,.25);
}
.nav-item:hover .dropdown,.nav-item:focus-within .dropdown{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0);}
.dropdown a{padding:8px 10px;border-radius:10px;font-size:.92rem;white-space:nowrap;}
.dropdown a:hover{background:rgba(241,229,224,.1);}
.dropdown .dd-head{grid-column:1/-1;font-size:.7rem;letter-spacing:.2em;font-weight:700;opacity:.55;text-transform:uppercase;padding:8px 10px 2px;}
.nav-cta{white-space:nowrap;font-size:.95rem;padding:.7em 1.4em;background:linear-gradient(180deg,#F5EF5E 0%,#E9E215 100%);color:var(--teal);}
.nav-cta:hover{background:linear-gradient(180deg,#F8F0EB 0%,#EBDCD3 100%);color:var(--teal);}
.burger{display:none;background:none;border:none;cursor:pointer;width:40px;height:40px;position:relative;z-index:110;margin-left:auto;}
.burger span{display:block;width:22px;height:2px;background:var(--page-ink);margin:5px auto;transition:.3s;}
.mobile-menu{display:none;}

/* ============================ HERO ============================ */
.hero{position:relative;min-height:100svh;display:flex;align-items:center;padding:120px 0 60px;overflow:hidden;}
.hero::before{ /* subtle grain */
  content:"";position:absolute;inset:0;opacity:.05;pointer-events:none;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='0.6'/%3E%3C/svg%3E");
}
.hero-grid{display:block;position:relative;z-index:2;width:100%;}
.hero-copy{color:var(--blush);max-width:clamp(320px,56vw,640px);}
.hero-copy .eyebrow{margin-bottom:26px;}
.eyebrow .picon{height:1.35em;width:auto;filter:brightness(0) invert(93%) sepia(6%) saturate(500%) hue-rotate(320deg);opacity:.9;}
.hero-copy h1{margin-bottom:28px;}
.hero-copy .sub{max-width:34em;margin-bottom:28px;}
.hero-badges{margin-top:28px;display:flex;gap:1.6em;flex-wrap:wrap;font-size:.83rem;font-weight:500;opacity:.92;}
.hero-badges .hb{display:inline-flex;align-items:center;gap:.5em;}
.hero-badges .hb i{font-style:normal;font-weight:800;color:var(--blush);}

/* hero tile grid */
/* full-bleed tile wall: runs from the very top edge to the hero's bottom edge */
.hero-tiles{
  position:absolute;top:0;bottom:0;right:clamp(24px,4vw,64px);width:min(33vw,545px);
  display:grid;grid-template-columns:repeat(3,1fr);gap:13px;
  overflow:hidden;cursor:none;z-index:1;
}
.hero-tiles::before,.hero-tiles::after{
  content:"";position:absolute;left:0;right:0;height:150px;z-index:5;pointer-events:none;transition:background .7s ease;
}
.hero-tiles::before{top:0;background:linear-gradient(180deg,var(--page-bg) 0%,rgba(12,54,59,0) 100%);}
.hero-tiles::after{bottom:0;background:linear-gradient(0deg,var(--page-bg) 0%,rgba(12,54,59,0) 100%);}
.tile-col{display:flex;flex-direction:column;gap:13px;}
.tile-col .inner{display:flex;flex-direction:column;gap:13px;}
.tile-col.c1 .inner{animation:colUp 38s linear infinite;}
.tile-col.c2 .inner{animation:colDown 46s linear infinite;}
.tile-col.c3 .inner{animation:colUp 42s linear infinite;}
@keyframes colUp{from{transform:translateY(0);}to{transform:translateY(-50%);}}
@keyframes colDown{from{transform:translateY(-50%);}to{transform:translateY(0);}}
.tile{border-radius:14px;overflow:hidden;flex:none;position:relative;}
.tile.sq{aspect-ratio:1/1;}
.tile.r43{aspect-ratio:4/3;}
.tile.r34{aspect-ratio:3/4;}
.tile.r916{aspect-ratio:9/16;}
.tile img{width:100%;height:100%;object-fit:cover;}
.tile.duo img{filter:grayscale(1) contrast(1.05);}
.tile.duo::before{content:"";position:absolute;inset:0;background:var(--teal);mix-blend-mode:lighten;z-index:1;}
.tile.duo::after{content:"";position:absolute;inset:0;background:var(--blush);mix-blend-mode:multiply;z-index:2;}
.cursor-dot{
  position:fixed;width:64px;height:64px;border-radius:50%;pointer-events:none;z-index:90;
  background:rgba(241,229,224,.25);backdrop-filter:blur(2px);border:1.5px solid rgba(241,229,224,.6);
  transform:translate(-50%,-50%) scale(0);transition:transform .25s ease;
}
.cursor-dot.on{transform:translate(-50%,-50%) scale(1);}

/* ============================ TRUST STRIP ============================ */
.trust{padding:64px 0 8px;}
.trust .eyebrow{justify-content:center;margin-bottom:34px;opacity:.7;}
.logo-marquee{overflow:hidden;position:relative;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);}
.logo-track{display:flex;align-items:center;gap:clamp(48px,6vw,84px);width:max-content;animation:marq 34s linear infinite;}
.logo-track img{height:34px;width:auto;filter:grayscale(1) contrast(1.05);mix-blend-mode:multiply;opacity:.72;transition:opacity .3s;}
.logo-track img:hover{opacity:1;}
@keyframes marq{from{transform:translateX(0);}to{transform:translateX(-50%);}}
.trust-caption{text-align:center;font-size:var(--fs-small);opacity:.55;margin-top:22px;}

/* ============================ SECTION SHELL ============================ */
section{position:relative;}
.sect{padding:clamp(80px,9vw,130px) 0;}
.sect-head{max-width:820px;}
.sect-head.center{margin-inline:auto;text-align:center;}
.sect-head .eyebrow{margin-bottom:20px;}
.sect-head.center .eyebrow{justify-content:center;}
.sect-head h2{margin-bottom:18px;}

/* ============================ PROBLEM / WHY US ============================ */
.problem-grid{display:grid;grid-template-columns:1fr 1.05fr;gap:clamp(40px,5vw,80px);align-items:center;}
.problem-copy .eyebrow{margin-bottom:20px;}
.problem-copy h2{margin-bottom:28px;}
.problem-copy .body-copy{opacity:.9;margin-bottom:28px;}
.problem-copy .solution{font-weight:500;margin-bottom:28px;}

/* creative testing board (desktop) */
.tb-head{font-size:1.08rem;font-weight:500;color:#33393B;letter-spacing:.025em;line-height:1.5;text-align:center;max-width:32em;margin:0 auto 26px;}
.tb-note{position:absolute;font-size:.82rem;font-weight:500;color:rgba(45,52,54,.7);letter-spacing:.04em;z-index:6;pointer-events:none;opacity:0;transition:opacity .8s ease;}
.testboard.notes-on .tb-note{opacity:1;}
.testboard-wrap{position:relative;}
.testboard{
  position:relative;z-index:1;
  background:rgba(255,255,255,.14);
  -webkit-backdrop-filter:blur(18px) saturate(1.2);backdrop-filter:blur(18px) saturate(1.2);
  border:1px solid rgba(255,255,255,.5);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.6), 0 30px 70px rgba(12,54,59,.14), 0 4px 16px rgba(12,54,59,.06);
  border-radius:24px;padding:16px;
  display:grid;grid-template-columns:repeat(6,1fr);gap:10px;
  transition:transform 2.5s cubic-bezier(.4,.05,.2,1);
}
.testboard.zoom{transform:scale(1.045);}
.tcard{
  position:relative;aspect-ratio:3/4;border-radius:10px;overflow:hidden;
  box-shadow:0 6px 16px rgba(12,54,59,.12);opacity:0;transform:translateY(10px);
  transition:opacity .8s ease,transform .8s ease,filter .8s ease,box-shadow .8s ease;
  animation:tfloat 5s ease-in-out infinite;
}
.tcard:nth-child(3n){animation-delay:-1.6s;}
.tcard:nth-child(3n+1){animation-delay:-3.2s;}
@keyframes tfloat{0%,100%{margin-top:0;}50%{margin-top:-2px;}}
.tcard img{width:100%;height:100%;object-fit:cover;}
.tcard.shown{opacity:1;transform:none;}
.tcard:hover{transform:scale(1.6);z-index:9;box-shadow:0 24px 50px rgba(12,54,59,.35);}
.tbadge{
  position:absolute;top:6px;right:6px;font-size:.5rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;
  padding:3px 7px;border-radius:99px;opacity:0;transform:scale(.7);transition:.4s ease;color:#fff;
}
.tcard.st-elim{opacity:.35;}
.tcard.st-elim .tbadge{opacity:1;transform:none;background:rgba(70,80,86,.85);}
.tcard.st-test{animation:tpulse 2.2s ease-in-out infinite;}
.tcard.st-test .tbadge{opacity:1;transform:none;background:#B98A1C;}
@keyframes tpulse{0%,100%{box-shadow:0 6px 16px rgba(12,54,59,.12);}50%{box-shadow:0 6px 22px rgba(185,138,28,.5);}}
.tcard.st-prom .tbadge{opacity:1;transform:none;background:#7A6C10;}
.tcard.st-win{
  opacity:1;transform:scale(1.32);z-index:8;
  box-shadow:0 0 0 2px rgba(16,185,129,.7),0 18px 44px rgba(16,185,129,.38);
  animation:tglow 3s ease-in-out infinite;
}
@keyframes tglow{0%,100%{box-shadow:0 0 0 2px rgba(16,185,129,.7),0 18px 44px rgba(16,185,129,.38);}50%{box-shadow:0 0 0 2px rgba(16,185,129,.9),0 22px 56px rgba(16,185,129,.55);}}
.tcard.st-win .tbadge{opacity:1;transform:none;background:#0E9F6E;}
.win-metrics{
  position:absolute;left:0;right:0;bottom:0;padding:18px 6px 7px;display:flex;flex-direction:column;align-items:center;gap:2px;
  background:linear-gradient(transparent,rgba(6,34,26,.9));opacity:0;transition:opacity .6s ease .3s;
}
.tcard.st-win .win-metrics{opacity:1;}
.win-metrics span{font-size:.52rem;font-weight:600;color:#D7F5E8;letter-spacing:.03em;white-space:nowrap;}
.win-metrics b{color:#5EEAB4;}
.testwall{display:none;}

/* spectrum */
.spectrum{
  background:var(--lavender);border-radius:var(--radius-lg);
  padding:clamp(32px,4vw,56px);margin:64px auto 0;color:var(--teal);
}
.spectrum-tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px);}
.tier{text-align:center;}
.tier-pair{display:flex;justify-content:center;gap:14px;margin-bottom:16px;}
.mini-phone{
  width:clamp(88px,8.6vw,124px);aspect-ratio:9/17;border-radius:16px;border:3px solid var(--teal);
  overflow:hidden;background:#fff;position:relative;box-shadow:0 10px 26px rgba(12,54,59,.25);
}
.mini-phone::before{content:"";position:absolute;top:5px;left:50%;transform:translateX(-50%);width:34%;height:4px;border-radius:4px;background:var(--teal);opacity:.85;z-index:2;}
.mini-phone img{width:100%;height:100%;object-fit:cover;}
.mini-phone.fitc{background:linear-gradient(180deg,#CBE6D2,#F0E8D8);}
.mini-phone.fitc img{object-fit:contain;}
.tier-caption{font-size:var(--fs-small);font-weight:500;opacity:.85;max-width:24ch;margin-inline:auto;line-height:1.4;}
.spectrum-line{position:relative;height:8px;border-radius:8px;margin:40px 6px 14px;
  background:linear-gradient(90deg,#D9534F,#E8A33D,#4CAF6E);}
.spectrum-marker{
  position:absolute;top:50%;left:0;width:26px;height:26px;border-radius:50%;
  background:var(--teal);border:4px solid var(--blush);transform:translate(-30%,-50%);
  box-shadow:0 4px 14px rgba(12,54,59,.4);transition:left 2.2s cubic-bezier(.6,.05,.25,1);
}
.spectrum.played .spectrum-marker{left:97%;}
.spectrum-labels{display:flex;justify-content:space-between;font-size:var(--fs-small);font-weight:700;letter-spacing:.06em;text-transform:uppercase;}

/* ============================ SERVICES ============================ */
.services .sect-head{margin-bottom:56px;}
.bento{display:grid;grid-template-columns:repeat(6,1fr);gap:22px;}
.svc{grid-column:span 2;border-radius:var(--radius-lg);overflow:hidden;position:relative;display:flex;flex-direction:column;color:var(--teal);transition:transform .3s ease;}
.svc:hover{transform:translateY(-6px);}
.svc.wide{grid-column:span 3;}
.svc.span3{grid-column:span 3;}
.svc-media{position:relative;height:340px;overflow:hidden;flex:none;}
.svc.wide .svc-media{height:280px;}
.svc-body{padding:24px 26px 28px;flex:1;position:relative;}
.svc-body h3{font-size:1.45rem;font-weight:700;margin-bottom:12px;}
.pills{display:flex;flex-wrap:wrap;gap:8px;}
.pill{font-size:.8rem;font-weight:600;padding:.42em 1em;border-radius:999px;background:rgba(12,54,59,.12);}
.svc-arrow{
  position:absolute;right:22px;bottom:22px;width:46px;height:46px;border-radius:50%;
  background:var(--teal);color:var(--blush);display:flex;align-items:center;justify-content:center;
  font-size:1.2rem;transition:.25s;
}
.svc:hover .svc-arrow{background:var(--yellow);color:var(--teal);transform:rotate(-45deg);}
.svc-arrow.hidden{display:none;}

/* phone frame used across services + showcase */
.phone{
  border-radius:26px;background:#101314;padding:7px;box-shadow:0 24px 50px rgba(0,0,0,.35);
  position:relative;width:var(--pw,150px);flex:none;
}
.phone::before{content:"";position:absolute;top:13px;left:50%;transform:translateX(-50%);width:32%;height:14px;background:#101314;border-radius:10px;z-index:3;}
.phone .screen{border-radius:20px;overflow:hidden;aspect-ratio:9/17.5;background:#222;}
.phone .screen video,.phone .screen img{width:100%;height:100%;object-fit:cover;}

/* card 1 statics fan */
.svc-statics .svc-media{background:var(--mint);}
.fan{position:absolute;inset:0;}
.fan img{position:absolute;width:44%;border-radius:12px;box-shadow:0 16px 34px rgba(12,54,59,.3);}
.fan img:nth-child(1){left:6%;top:12%;transform:rotate(-8deg);}
.fan img:nth-child(2){left:30%;top:24%;transform:rotate(3deg);z-index:2;}
.fan img:nth-child(3){left:56%;top:8%;transform:rotate(9deg);}
.fan img:nth-child(4){left:44%;top:46%;transform:rotate(-4deg);z-index:3;}
.svc-statics .svc-body{background:var(--mint);}

/* card 2 video — phone on stand, editing-desk glow (CSS placeholder scene) */
.svc-video .svc-media{background:radial-gradient(120% 90% at 70% 10%,#F0855F 0%,var(--coral) 55%,#C85832 100%);display:flex;align-items:flex-end;justify-content:center;}
.desk-glow{position:absolute;inset:auto 0 0 0;height:46%;background:linear-gradient(transparent,rgba(30,12,6,.35));}
.desk-blur{position:absolute;width:70%;height:36%;left:-8%;bottom:8%;border-radius:14px;background:linear-gradient(100deg,rgba(255,255,255,.16),rgba(255,255,255,.05));filter:blur(9px);}
.desk-blur.b2{left:auto;right:-12%;bottom:16%;width:50%;height:26%;}
.phone-stand{position:relative;margin-bottom:-6px;display:flex;flex-direction:column;align-items:center;z-index:2;}
.phone-stand .leg{width:56px;height:34px;background:linear-gradient(#2c2f31,#101314);border-radius:6px 6px 10px 10px;margin-top:-10px;transform:perspective(200px) rotateX(38deg);}
.svc-video .svc-body{background:var(--coral);color:#2A1208;}
.svc-video .pill{background:rgba(42,18,8,.16);}
.svc-video .svc-arrow{background:#2A1208;color:var(--coral);}

/* card 3 ugc — phone flat on table (CSS placeholder scene) */
.svc-ugc .svc-media{background:radial-gradient(130% 100% at 20% 0%,#FBCB9C 0%,var(--apricot) 60%,#DE9457 100%);display:flex;align-items:center;justify-content:center;}
.table-blur{position:absolute;width:56%;height:40%;border-radius:50%;background:rgba(255,255,255,.22);filter:blur(26px);top:6%;left:-10%;}
.coffee{position:absolute;right:12%;top:14%;width:44px;height:44px;border-radius:50%;background:#7A4A26;box-shadow:0 0 0 7px #F6E7D6,0 12px 22px rgba(90,50,15,.35);filter:blur(.4px);}
.coffee::after{content:"";position:absolute;inset:8px;border-radius:50%;background:radial-gradient(circle at 35% 35%,#B07A46,#5C3517);}
.svc-ugc .phone{transform:perspective(700px) rotateX(38deg) rotateZ(-9deg);box-shadow:0 40px 46px rgba(120,60,20,.45);}
.svc-ugc .svc-body{background:var(--apricot);color:#3A2008;}
.svc-ugc .pill{background:rgba(58,32,8,.15);}
.svc-ugc .svc-arrow{background:#3A2008;color:var(--apricot);}

/* card 4 street interviews — phone on rig (CSS placeholder scene) */
.svc-si .svc-media{background:radial-gradient(120% 100% at 80% 0%,#7FBCE8 0%,var(--cerulean) 55%,#2E7CB5 100%);display:flex;align-items:flex-end;justify-content:center;}
.street-bokeh i{position:absolute;border-radius:50%;background:rgba(255,255,255,.35);filter:blur(6px);}
.street-bokeh i:nth-child(1){width:26px;height:26px;left:12%;top:18%;}
.street-bokeh i:nth-child(2){width:14px;height:14px;left:24%;top:34%;}
.street-bokeh i:nth-child(3){width:34px;height:34px;right:14%;top:12%;opacity:.6;}
.street-bokeh i:nth-child(4){width:12px;height:12px;right:26%;top:40%;}
.pavement{position:absolute;bottom:0;left:0;right:0;height:26%;background:linear-gradient(rgba(20,40,60,0),rgba(20,40,60,.4));}
.rig{position:relative;margin-bottom:-4px;display:flex;flex-direction:column;align-items:center;z-index:2;transform:rotate(-4deg);}
.rig .grip{width:26px;height:64px;background:linear-gradient(#22262a,#0c0f11);border-radius:12px;margin-top:-8px;}
.svc-si .svc-body{background:var(--cerulean);color:#0A2A40;}
.svc-si .pill{background:rgba(10,42,64,.16);}
.svc-si .svc-arrow{background:#0A2A40;color:var(--cerulean);}

/* card 5 AI ads */
.svc-ai .svc-media{
  background:var(--magenta);
  background-image:radial-gradient(rgba(255,255,255,.25) 1.3px,transparent 1.3px);
  background-size:18px 18px;padding:16px;display:flex;flex-direction:column;gap:10px;
}
.ai-ratios{display:flex;gap:10px;align-items:flex-start;justify-content:center;flex:1;min-height:0;}
.ai-ratios .r{border-radius:10px;overflow:hidden;box-shadow:0 10px 24px rgba(60,5,35,.4);position:relative;}
.ai-ratios .r img{width:100%;height:100%;object-fit:cover;}
.ai-ratios .r i{position:absolute;left:6px;bottom:5px;font-style:normal;font-size:.6rem;font-weight:700;background:rgba(0,0,0,.55);color:#fff;padding:2px 7px;border-radius:99px;}
.ai-ratios{align-items:center;}
.ai-ratios .r1{height:78%;aspect-ratio:1/1;}
.ai-ratios .r2{height:90%;aspect-ratio:4/5;}
.ai-ratios .r3{height:100%;aspect-ratio:9/16;}
.ai-langs{display:flex;gap:10px;justify-content:center;flex:1;min-height:0;}
.ai-langs .l{height:100%;aspect-ratio:16/10;border-radius:10px;overflow:hidden;position:relative;box-shadow:0 10px 24px rgba(60,5,35,.4);}
.ai-langs .l video{width:100%;height:100%;object-fit:cover;}
.ai-langs .cap{position:absolute;left:0;right:0;bottom:0;padding:5px 8px;font-size:.62rem;font-weight:700;color:#fff;background:linear-gradient(transparent,rgba(0,0,0,.75));text-align:center;}
.svc-ai .svc-body{background:var(--magenta);color:#fff;}
.svc-ai .pill{background:rgba(255,255,255,.2);}
.svc-ai .svc-arrow{background:#fff;color:var(--magenta);}

/* card 6 paid media */
.svc-pm .svc-media{background:var(--amber);display:flex;align-items:center;justify-content:center;gap:clamp(18px,3vw,40px);flex-wrap:wrap;padding:20px;}
.svc-pm .svc-media img{height:clamp(30px,3.4vw,44px);width:auto;}
.svc-pm .svc-body{background:var(--amber);color:#3A2A05;}
.svc-pm .pill{background:rgba(58,42,5,.15);}
.svc-pm .svc-arrow{background:#3A2A05;color:var(--amber);}

/* card 7 CRO & LP */
.svc-cro .svc-media{background:var(--periwinkle);display:flex;align-items:center;justify-content:center;gap:24px;padding:22px;}
.browser{width:52%;background:#fff;border-radius:12px;overflow:hidden;box-shadow:0 18px 40px rgba(20,25,80,.35);}
.browser .bar{height:20px;background:#E8EAF3;display:flex;align-items:center;gap:4px;padding:0 8px;}
.browser .bar i{width:7px;height:7px;border-radius:50%;background:#C6CADB;}
.browser .page{position:relative;}
.browser .page img{width:100%;height:110px;object-fit:cover;object-position:top;}
.lp-lines{padding:9px 10px;}
.lp-lines b{display:block;height:7px;border-radius:4px;background:#1E2545;width:64%;margin-bottom:5px;}
.lp-lines s{display:block;height:5px;border-radius:4px;background:#D6D9E6;width:88%;margin-bottom:4px;text-decoration:none;}
.lp-lines u{display:inline-block;height:14px;width:56px;border-radius:99px;background:var(--periwinkle);margin-top:3px;}
.svc-cro .mini-phone{border-color:#1E2545;background:#fff;width:76px;box-shadow:0 18px 40px rgba(20,25,80,.35);}
.svc-cro .mini-phone::before{background:#1E2545;}
.cro-platforms{position:absolute;bottom:10px;left:0;right:0;display:flex;justify-content:center;gap:8px;}
.cro-platforms span{font-size:.62rem;font-weight:700;background:rgba(255,255,255,.85);color:#1E2545;border-radius:99px;padding:3px 10px;letter-spacing:.03em;}
.svc-cro .svc-body{background:var(--periwinkle);color:#fff;}
.svc-cro .pill{background:rgba(255,255,255,.2);}
.svc-cro .svc-arrow{background:#fff;color:var(--periwinkle);}

/* ============================ SHOWCASE ============================ */
.showcase .sect-head{margin-bottom:14px;}
.disclose{font-size:var(--fs-small);opacity:.6;margin-bottom:40px;}
.tabs{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:44px;}
.tabs{gap:clamp(18px,3vw,38px);border-bottom:1px solid rgba(241,229,224,.18);}
.tab{
  background:none;border:none;color:var(--blush);opacity:.55;
  font:inherit;font-weight:600;font-size:1rem;letter-spacing:.02em;
  padding:.4em .1em .85em;cursor:pointer;transition:opacity .25s;position:relative;
}
.tab::after{
  content:"";position:absolute;left:0;right:0;bottom:-1px;height:3px;border-radius:3px;
  background:var(--yellow);transform:scaleX(0);transform-origin:left;transition:transform .35s ease;
}
.tab:hover{opacity:.85;}
.tab.active{opacity:1;}
.tab.active::after{transform:scaleX(1);}
.tab-panels{position:relative;}
.panel{display:none;}
.panel.active{display:block;}
.phone-marquee{overflow:hidden;width:100vw;margin-left:calc(50% - 50vw);-webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);}
.phone-track{display:flex;gap:26px;width:max-content;animation:marq 46s linear infinite;padding:10px 0 26px;}
.phone-track .phone{--pw:225px;}
.phone-track:hover{animation-play-state:paused;}
.showcase-cta{margin-top:26px;}

/* ============================ PROCESS ============================ */
.process-grid{display:grid;grid-template-columns:1fr 1.1fr;gap:clamp(40px,6vw,90px);align-items:start;}
.process-left{position:sticky;top:120px;}
.process-left .eyebrow{margin-bottom:20px;}
.process-left h2{margin-bottom:18px;}
.steps{position:relative;padding-left:8px;}
.steps .line{position:absolute;left:31px;width:2px;background:rgba(241,229,224,.22);}
.steps .fill{content:"";position:absolute;left:31px;top:26px;width:2px;background:var(--yellow);height:0;transition:height .2s linear;}
.step{display:flex;gap:26px;padding:38px 0;position:relative;}
.step .num{
  width:48px;height:48px;border-radius:50%;flex:none;display:flex;align-items:center;justify-content:center;
  border:2px solid rgba(241,229,224,.4);font-weight:700;background:var(--teal);z-index:2;transition:.4s;
}
.step.active .num{background:var(--yellow);border-color:var(--yellow);color:var(--teal);}
.step h3{font-size:1.3rem;font-weight:700;margin-bottom:6px;}
.step p{opacity:.8;font-size:1.05rem;}

/* ============================ PRICING ============================ */
.pricing .sect-head{margin-bottom:56px;}
.price-cards{display:grid;grid-template-columns:1fr 1fr;gap:26px;}
.pcard{border-radius:var(--radius-lg);padding:clamp(30px,3.4vw,46px);color:var(--teal);display:flex;flex-direction:column;gap:18px;align-items:flex-start;}
.pcard.lav{background:linear-gradient(180deg,#E6E2F3,#D6D0EA);}
.pcard.yel{background:linear-gradient(180deg,#F7F3A9,#F2ED86);}
.pcard .pill-tag{font-size:.75rem;font-weight:800;letter-spacing:.16em;background:transparent;color:var(--teal);border:1.5px solid var(--teal);border-radius:999px;padding:.5em 1.2em;}
.pcard h3{font-size:1.8rem;font-weight:700;}
.pcard p{font-size:1.1rem;}
.pcard .btn{margin-top:auto;}
.price-strip{
  margin-top:26px;border:1.5px solid var(--teal);border-radius:var(--radius);
  background:linear-gradient(115deg,rgba(240,233,43,.2),rgba(240,233,43,0) 36%),linear-gradient(295deg,rgba(194,186,220,.45),rgba(194,186,220,0) 42%);
  padding:26px 30px;display:flex;gap:24px;align-items:center;justify-content:space-between;flex-wrap:wrap;
}
.price-strip p{font-size:1rem;max-width:56em;}
.price-strip b{font-weight:700;}

/* ============================ TEAM ============================ */
.team-grid{display:grid;grid-template-columns:1fr 1.05fr;gap:clamp(36px,5vw,80px);align-items:center;}
.team-photo{border-radius:var(--radius-lg);overflow:hidden;aspect-ratio:4/3;}
.team-photo img{width:100%;height:100%;object-fit:cover;}
.team-copy .eyebrow{margin-bottom:20px;}
.team-intro{display:flex;align-items:center;gap:18px;margin-bottom:22px;}
.team-intro .founder{width:76px;height:76px;border-radius:22px;object-fit:cover;flex:none;box-shadow:0 10px 26px rgba(12,54,59,.25);}
.team-copy h2{font-size:clamp(1.7rem,2.6vw,2.3rem);margin-bottom:0;}
.team-copy p{margin-bottom:16px;opacity:.92;}
.team-copy p:last-of-type{font-weight:600;}

/* ============================ COMPARE ============================ */
.compare .sect-head{margin-bottom:52px;}
.compare-grid{display:grid;grid-template-columns:1fr 1fr;gap:26px;}
.ccol{border-radius:var(--radius-lg);padding:clamp(28px,3.2vw,44px);}
.ccol.old{border:1.5px solid rgba(12,54,59,.3);color:var(--teal);background:linear-gradient(180deg,rgba(255,255,255,.55),rgba(255,255,255,0));}
.ccol.agl{background:linear-gradient(180deg,#124449,#092A2E);color:var(--blush);}
.ccol h3{font-size:1.4rem;font-weight:700;margin-bottom:26px;display:flex;align-items:center;gap:10px;}
.ccol h3 .mark{height:30px;width:auto;display:inline-block;}
.ccol ul{list-style:none;display:flex;flex-direction:column;gap:16px;}
.ccol li{display:flex;gap:14px;align-items:flex-start;font-size:1.05rem;line-height:1.45;}
.ccol li i{font-style:normal;flex:none;width:24px;height:24px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:.8rem;font-weight:800;margin-top:1px;}
.ccol.old li i{background:rgba(12,54,59,.12);color:var(--teal);}
.ccol.old li{opacity:.75;}
.ccol.agl li i{background:var(--yellow);color:var(--teal);}
.compare .cta-row{text-align:center;margin-top:48px;}

/* ============================ FAQ ============================ */
.faq h2{text-align:center;margin-bottom:56px;}
.faq-cols{display:grid;grid-template-columns:1fr 1fr;gap:22px;align-items:start;}
.faq-col{display:flex;flex-direction:column;gap:14px;}
.qa{border:1.5px solid rgba(241,229,224,.28);border-radius:18px;overflow:hidden;transition:border-color .3s;}
.qa.open{border-color:rgba(241,229,224,.65);background:rgba(241,229,224,.05);}
.qa button{
  width:100%;background:none;border:none;color:inherit;font:inherit;font-weight:600;font-size:1.08rem;
  text-align:left;padding:20px 22px;cursor:pointer;display:flex;justify-content:space-between;gap:16px;align-items:center;
}
.qa button span.ic{flex:none;width:26px;height:26px;border-radius:50%;border:1.5px solid currentColor;display:flex;align-items:center;justify-content:center;font-size:1rem;transition:.3s;}
.qa.open button span.ic{transform:rotate(45deg);background:var(--yellow);color:var(--teal);border-color:var(--yellow);}
.qa .ans{max-height:0;overflow:hidden;transition:max-height .45s ease;}
.qa .ans p{padding:0 22px 22px;opacity:.85;font-size:1.02rem;}

/* ============================ FINAL CTA + FOOTER ============================ */
.final{text-align:center;padding-bottom:60px;}
.final h2{font-size:clamp(2.4rem,4.4vw,3.8rem);margin-bottom:18px;}
.final .sub{margin-bottom:36px;}
.footer{border-top:1px solid rgba(241,229,224,.18);padding:56px 0 40px;}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:40px;margin-bottom:44px;}
.footer .logo{margin-bottom:18px;}
.footer p{font-size:.98rem;opacity:.75;max-width:34em;}
.footer h4{font-size:.78rem;letter-spacing:.2em;text-transform:uppercase;opacity:.55;margin-bottom:16px;}
.footer ul{list-style:none;display:flex;flex-direction:column;gap:10px;font-size:.98rem;}
.footer ul a:hover{opacity:.7;}
.footer-bottom{border-top:1px solid rgba(241,229,224,.14);padding-top:26px;font-size:.88rem;display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;}
.footer-bottom>span{opacity:.6;}

/* ============================ REVEAL ============================ */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s ease;}
.reveal.in{opacity:1;transform:none;}

/* ============================ MOBILE ============================ */
@media (max-width:1020px){
  .bento{grid-template-columns:repeat(2,1fr);}
  .svc,.svc.wide,.svc.span3{grid-column:span 1;}
  .faq-cols{grid-template-columns:1fr;}
  .footer-grid{grid-template-columns:1fr 1fr;}
}
@media (max-width:900px){
            /* 18px mobile — ASSUMED */
  .nav-links{display:none;}
  .nav-cta{display:none;}
  .burger{display:block;}
  .mobile-menu{
    display:flex;flex-direction:column;gap:6px;position:fixed;inset:0;background:var(--teal);color:var(--blush);
    padding:110px 30px 40px;z-index:105;transform:translateX(100%);transition:transform .4s ease;overflow-y:auto;
  }
  .mobile-menu.open{transform:none;}
  .mobile-menu a{padding:12px 4px;font-size:1.15rem;font-weight:600;border-bottom:1px solid rgba(241,229,224,.12);}
  .mobile-menu .mm-head{font-size:.72rem;letter-spacing:.22em;opacity:.5;text-transform:uppercase;margin-top:18px;font-weight:700;}
  .mobile-menu .btn{margin-top:26px;justify-content:center;}
  .burger.open span:nth-child(1){transform:translateY(7px) rotate(45deg);}
  .burger.open span:nth-child(2){opacity:0;}
  .burger.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg);}

  .hero{min-height:auto;padding:110px 0 40px;display:block;}
  .hero-grid{grid-template-columns:1fr;gap:48px;}
  .hero-copy{text-align:center;}
  .hero-copy .eyebrow{justify-content:center;}
  .hero-copy .sub{margin-inline:auto;}
  .hero-copy .btn{width:min(420px,100%);justify-content:center;}
  .hero-badges{flex-direction:column;align-items:center;gap:9px;}
  /* mobile hero grid: horizontal auto-scroll */
  .hero-copy{max-width:100%;}
  .hero-tiles{position:static;width:auto;height:auto;display:block;cursor:auto;overflow:hidden;padding:0;margin-top:44px;
    -webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);
    mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);}
  .tile-col.c3{display:none;}
  .tile-col{flex-direction:row;}
  .tile-col.c2{margin-top:10px;}
  .tile-col .inner{flex-direction:row;width:max-content;}
  .tile-col.c1 .inner{animation:marq 40s linear infinite;}
  .tile-col.c2 .inner{animation:marq 46s linear infinite reverse;}
  .tile{width:30vw;max-width:146px;}
  .tile.sq,.tile.r43,.tile.r34,.tile.r916{aspect-ratio:3/4;}
  .cursor-dot{display:none;}

  .problem-grid{grid-template-columns:1fr;}
  .testboard-wrap{display:none;}
  .testwall{display:flex;flex-direction:column;align-items:flex-start;}
  .testwall .tw-stage{order:1;width:100%;}
  .testwall .tb-head{order:2;margin:26px 0 0;text-align:left;}
  .sec2-cta.d-only{display:none;}
  .sec2-cta.m-only{display:inline-flex;order:3;margin:20px 0 0;}
  .tw-stage{position:relative;height:430px;display:flex;align-items:center;justify-content:center;}
  .tw-stack{position:absolute;inset:0;filter:blur(7px);opacity:.55;transition:opacity 1s ease;}
  .tw-stage.won .tw-stack{opacity:.22;}
  .tw-stack img{position:absolute;width:38%;aspect-ratio:3/4;object-fit:cover;border-radius:12px;}
  .tw-stack img:nth-child(1){left:2%;top:4%;transform:rotate(-8deg);}
  .tw-stack img:nth-child(2){right:4%;top:0;transform:rotate(6deg);}
  .tw-stack img:nth-child(3){left:8%;bottom:2%;transform:rotate(5deg);}
  .tw-stack img:nth-child(4){right:2%;bottom:6%;transform:rotate(-7deg);}
  .tw-stack img:nth-child(5){left:34%;top:-3%;transform:rotate(2deg);}
  .tw-fore{position:relative;width:min(62vw,250px);aspect-ratio:3/4;border-radius:16px;overflow:hidden;box-shadow:0 24px 60px rgba(12,54,59,.35);transition:box-shadow .8s ease;}
  .tw-stage.won .tw-fore{box-shadow:0 0 0 2px rgba(16,185,129,.8),0 24px 60px rgba(16,185,129,.4);}
  .tw-fore img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:opacity .7s ease;}
  .tw-fore img.twb{opacity:0;}
  .tw-tag{position:absolute;top:10px;left:10px;font-size:.62rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;background:rgba(12,54,59,.75);color:var(--blush);padding:4px 10px;border-radius:99px;transition:.3s;}
  .tw-badge{position:absolute;top:10px;right:10px;font-size:.62rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;background:#0E9F6E;color:#fff;padding:4px 10px;border-radius:99px;opacity:0;transform:scale(.7);transition:.4s ease;}
  .tw-stage.won .tw-badge{opacity:1;transform:none;}
  .tw-metrics{position:absolute;left:0;right:0;bottom:0;padding:22px 10px 10px;display:flex;justify-content:center;gap:10px;background:linear-gradient(transparent,rgba(6,34,26,.9));opacity:0;transition:opacity .5s ease;}
  .tw-stage.won .tw-metrics{opacity:1;}
  .tw-metrics span{font-size:.66rem;font-weight:600;color:#D7F5E8;}
  .tw-metrics b{color:#5EEAB4;}
  .spectrum{position:relative;}
  .spectrum-tiers{grid-template-columns:1fr;gap:36px;padding-left:30px;}
  .spectrum-tiers::before{content:"Less differentiated";font-size:.8rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;opacity:.85;}
  .spectrum-tiers::after{content:"More differentiated";font-size:.8rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;opacity:.85;}
  .spectrum-line{position:absolute;left:calc(clamp(32px,4vw,56px) + 2px);top:calc(clamp(32px,4vw,56px) + 34px);bottom:calc(clamp(32px,4vw,56px) + 34px);width:8px;height:auto;margin:0;background:linear-gradient(180deg,#D9534F,#E8A33D,#4CAF6E);}
  .spectrum-marker{left:50%;top:0;transform:translate(-50%,-30%);transition:top 2.2s cubic-bezier(.6,.05,.25,1);}
  .spectrum.played .spectrum-marker{left:50%;top:98%;}
  .spectrum-labels{display:none;}
  .svc-media{height:300px;}
  .process-grid{grid-template-columns:1fr;}
  .process-left{position:static;}
  .price-cards{grid-template-columns:1fr;}
  .team-grid{grid-template-columns:1fr;}
  .team-photo{aspect-ratio:4/5;max-width:520px;}
  .compare-grid{grid-template-columns:1fr;}
  .footer-grid{grid-template-columns:1fr;}
  .phone-track .phone{--pw:173px;}
}
@media (max-width:560px){
  .bento{grid-template-columns:1fr;}
  .svc,.svc.wide,.svc.span3{grid-column:span 1;}
  .tile{width:60vw;}
}


/* ============================ SERVICES — EDITORIAL CAROUSEL ============================ */
.svc-carousel{
  display:flex;gap:26px;overflow-x:auto;overscroll-behavior-x:contain;
  padding:56px max(calc((100vw - var(--maxw))/2 + clamp(20px,4vw,48px)), 20px) 30px;
  cursor:grab;scrollbar-width:none;-webkit-overflow-scrolling:touch;
}
.svc-carousel::-webkit-scrollbar{display:none;}
.svc-carousel.dragging{cursor:grabbing;scroll-behavior:auto;}
.scard{
  position:relative;flex:none;width:clamp(300px,29.5vw,430px);
  background:rgba(255,255,255,.06);color:var(--blush);border-radius:30px;overflow:hidden;
  border:1px solid rgba(255,255,255,.26);
  box-shadow:0 24px 60px rgba(0,0,0,.22), 0 4px 14px rgba(0,0,0,.1);
  transition:transform .45s cubic-bezier(.2,.6,.2,1), box-shadow .45s ease;
  scroll-snap-align:start;user-select:none;
}
.scard:hover{transform:scale(1.02);box-shadow:0 34px 80px rgba(0,0,0,.3),0 6px 18px rgba(0,0,0,.12);}
.sc-media{position:relative;height:clamp(470px,40vw,600px);overflow:hidden;}
.sc-media>*{will-change:transform;}
.sc-body{
  position:absolute;left:0;right:0;bottom:0;z-index:6;padding:22px 30px 26px;
  background:rgba(12,54,59,.22);
  -webkit-backdrop-filter:blur(14px) saturate(1.1);backdrop-filter:blur(14px) saturate(1.1);
  border-top:1px solid rgba(255,255,255,.22);
}
.sc-body h3{font-size:clamp(1.45rem,1.7vw,1.85rem);font-weight:600;text-transform:uppercase;letter-spacing:.05em;margin-bottom:8px;color:#F5EDE8;}
.sc-body p{font-size:1rem;color:rgba(241,229,224,.72);font-weight:400;padding-right:56px;}
.sc-arrow{
  position:absolute;right:24px;bottom:26px;width:44px;height:44px;border-radius:50%;
  border:1.2px solid rgba(241,229,224,.4);display:flex;align-items:center;justify-content:center;
  font-size:1.1rem;color:rgba(241,229,224,.85);transition:.3s;
}
.scard:hover .sc-arrow{background:var(--blush);color:var(--teal);border-color:var(--blush);transform:rotate(-45deg);}

/* 1 — statics: art director's desk */
.sc-statics{background:linear-gradient(160deg,#F1EBE3,#E7DFD4);}
.sc-statics .dk{position:absolute;width:26%;border-radius:8px;filter:blur(2.2px);opacity:.75;box-shadow:0 8px 20px rgba(60,50,35,.25);}
.sc-statics .d1{left:4%;top:6%;transform:rotate(-7deg);}
.sc-statics .d2{left:36%;top:2%;transform:rotate(4deg);}
.sc-statics .d3{right:5%;top:8%;transform:rotate(8deg);}
.sc-statics .d4{left:2%;bottom:8%;transform:rotate(5deg);}
.sc-statics .d5{left:30%;bottom:3%;transform:rotate(-4deg);}
.sc-statics .d6{right:8%;bottom:6%;transform:rotate(-8deg);width:24%;}
.sc-statics .d7{right:30%;top:34%;transform:rotate(11deg);width:22%;}
.dk-note{position:absolute;right:20%;bottom:26%;width:44px;height:44px;background:#F4E9A9;border-radius:3px;transform:rotate(-5deg);box-shadow:0 5px 12px rgba(60,50,35,.25);}
.dk-note::after{content:"";position:absolute;inset:10px 8px auto 8px;height:3px;background:rgba(60,50,35,.25);box-shadow:0 8px 0 rgba(60,50,35,.2),0 16px 0 rgba(60,50,35,.15);}
.dk-pencil{position:absolute;left:16%;top:44%;width:76px;height:6px;border-radius:3px;background:linear-gradient(90deg,#D8A13A 82%,#E8CBA6 82% 92%,#3A3634 92%);transform:rotate(24deg);box-shadow:0 4px 8px rgba(60,50,35,.3);}
.dk-center{
  position:absolute;left:50%;top:47%;transform:translate(-50%,-50%) rotate(-2deg);
  width:42%;aspect-ratio:4/5;border-radius:12px;overflow:hidden;z-index:3;
  box-shadow:0 24px 50px rgba(60,50,35,.4);
}
.dk-center img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:opacity .9s ease,transform .9s ease;}
.dk-center img.cb{opacity:0;transform:translateY(12px);}
.dk-center.flip img.ca{opacity:0;transform:translateY(-12px);}
.dk-center.flip img.cb{opacity:1;transform:none;}

/* 2 — video: stylised edit suite */
.sc-video{background:linear-gradient(170deg,#171C1F,#0F1315);display:flex;flex-direction:column;justify-content:flex-start;gap:14px;padding:24px 26px 120px;}
.vd-monitor{width:46%;margin:0 auto;aspect-ratio:9/14;border-radius:12px;overflow:hidden;box-shadow:0 16px 40px rgba(0,0,0,.6),0 0 0 1px rgba(255,255,255,.08);}
.vd-monitor video{width:100%;height:100%;object-fit:cover;}
.vd-wave{display:flex;align-items:center;gap:3px;height:26px;justify-content:center;}
.vd-wave i{width:3px;border-radius:2px;background:#4FB7A5;height:30%;animation:vwave 1.6s ease-in-out infinite;}
.vd-wave i:nth-child(2n){animation-delay:-.4s;height:60%;}
.vd-wave i:nth-child(3n){animation-delay:-.9s;height:85%;}
.vd-wave i:nth-child(5n){animation-delay:-1.2s;height:45%;}
@keyframes vwave{0%,100%{transform:scaleY(.5);}50%{transform:scaleY(1);}}
.vd-timeline{position:relative;width:88%;margin:0 auto;display:flex;flex-direction:column;gap:5px;}
.vd-track{display:flex;gap:4px;height:14px;}
.vd-track b{border-radius:4px;opacity:.9;}
.vd-playhead{position:absolute;top:-6px;bottom:-6px;width:2px;background:var(--teal);border-radius:2px;animation:vplay 9s linear infinite;}
.vd-playhead::before{content:"";position:absolute;top:-5px;left:-4px;border:5px solid transparent;border-top-color:var(--teal);}
@keyframes vplay{from{left:0;}to{left:100%;}}
.vd-wheels{display:flex;gap:16px;justify-content:center;margin-top:2px;}
.vd-wheels span{width:34px;height:34px;border-radius:50%;position:relative;
  background:conic-gradient(#E86A5A,#E8C75A,#5AE89A,#5A9AE8,#B05AE8,#E86A5A);opacity:.85;}
.vd-wheels span::after{content:"";position:absolute;inset:7px;border-radius:50%;background:#14181B;}
.vd-wheels span::before{content:"";position:absolute;left:50%;top:2px;width:2px;height:7px;background:#fff;z-index:2;transform-origin:bottom;animation:vdial 7s linear infinite;}
.vd-wheels span:nth-child(2)::before{animation-duration:11s;}
.vd-wheels span:nth-child(3)::before{animation-duration:9s;animation-direction:reverse;}
@keyframes vdial{from{transform:translateX(-50%) rotate(0);}to{transform:translateX(-50%) rotate(360deg);}}

/* 3 — ugc: floating phone */
.sc-ugc{background:linear-gradient(165deg,#F3ECE2,#E9DECF);display:flex;align-items:center;justify-content:center;padding-bottom:90px;}
.ug-phone{position:relative;width:44%;aspect-ratio:9/17;border-radius:24px;overflow:hidden;background:#111;
  padding:0;box-shadow:0 30px 60px rgba(90,70,40,.4),0 0 0 6px #131516;animation:ugfloat 5.5s ease-in-out infinite;}
@keyframes ugfloat{0%,100%{transform:translateY(0) rotate(-1deg);}50%{transform:translateY(-8px) rotate(1deg);}}
.ug-phone video{width:100%;height:100%;object-fit:cover;}
.ug-rec{position:absolute;top:12px;left:12px;display:flex;align-items:center;gap:5px;font-size:.6rem;font-weight:800;letter-spacing:.12em;color:#fff;background:rgba(0,0,0,.45);padding:4px 9px;border-radius:99px;}
.ug-rec i{width:7px;height:7px;border-radius:50%;background:#FF4B3A;animation:blink 1.4s steps(1) infinite;}
@keyframes blink{0%,60%{opacity:1;}61%,100%{opacity:.15;}}
.ug-wave{position:absolute;left:12px;right:12px;bottom:12px;display:flex;align-items:flex-end;gap:3px;height:18px;}
.ug-wave i{flex:1;border-radius:2px;background:var(--yellow);height:30%;animation:vwave 1.3s ease-in-out infinite;}
.ug-wave i:nth-child(2n){animation-delay:-.5s;height:70%;}
.ug-wave i:nth-child(3n){animation-delay:-.8s;height:50%;}

/* 4 — street interviews */
.sc-si{background:linear-gradient(170deg,#DDE4E6,#C7D2D6);display:flex;align-items:center;justify-content:center;padding-bottom:90px;}
.si-ped{position:absolute;width:56px;height:150px;border-radius:28px;background:rgba(70,86,92,.35);filter:blur(14px);}
.si-ped.p1{left:6%;bottom:10%;animation:pedmove 14s linear infinite;}
.si-ped.p2{right:10%;bottom:16%;height:120px;animation:pedmove 18s linear infinite reverse;}
.si-ped.p3{left:40%;bottom:4%;height:100px;opacity:.6;animation:pedmove 22s linear infinite;}
@keyframes pedmove{0%{transform:translateX(0);}50%{transform:translateX(34px);}100%{transform:translateX(0);}}
.si-phone{position:relative;width:42%;aspect-ratio:9/17;border-radius:24px;overflow:hidden;background:#111;
  box-shadow:0 30px 60px rgba(40,60,70,.45),0 0 0 6px #131516;animation:sirock 6s ease-in-out infinite;z-index:2;}
@keyframes sirock{0%,100%{transform:rotate(-2.2deg);}50%{transform:rotate(2.2deg);}}
.si-phone video{width:100%;height:100%;object-fit:cover;}
.si-mic{position:absolute;right:14%;bottom:96px;transform:rotate(-24deg);z-index:3;animation:micbob 6s ease-in-out infinite;}
@keyframes micbob{0%,100%{transform:rotate(-24deg) translateY(0);}50%{transform:rotate(-20deg) translateY(-6px);}}
.si-mic .foam{display:block;width:44px;height:44px;border-radius:50%;background:#22282B;box-shadow:inset 0 -6px 12px rgba(0,0,0,.5);}
.si-mic .stick{display:block;width:14px;height:86px;margin:-4px auto 0;border-radius:7px;background:linear-gradient(#3A4247,#22282B);}

/* 5 — ai ads: one idea, every market */
.sc-ai{background:linear-gradient(165deg,#F4E6EE,#E5CFDD);}
.ai-lines{position:absolute;inset:0;width:100%;height:100%;}
.ai-lines path{fill:none;stroke:rgba(35,41,43,.22);stroke-width:.6;stroke-dasharray:3 2.4;animation:aiflow 4s linear infinite;}
@keyframes aiflow{to{stroke-dashoffset:-22;}}
.ai-center{position:absolute;left:50%;top:42%;transform:translate(-50%,-50%);width:31%;aspect-ratio:9/16;border-radius:14px;overflow:hidden;
  box-shadow:0 20px 44px rgba(60,50,35,.35),0 0 0 4px #131516;z-index:2;}
.ai-center video{width:100%;height:100%;object-fit:cover;}
.ai-chip{
  position:absolute;z-index:3;background:#fff;border-radius:12px;padding:8px 12px;max-width:38%;
  font-size:.62rem;line-height:1.35;color:rgba(35,41,43,.8);box-shadow:0 10px 26px rgba(60,50,35,.18);
  transition:transform .5s ease,box-shadow .5s ease,opacity .5s ease;opacity:.72;
}
.ai-chip b{display:block;font-size:.56rem;letter-spacing:.1em;text-transform:uppercase;color:rgba(35,41,43,.55);margin-bottom:2px;}
.ai-chip.on{opacity:1;transform:scale(1.12);box-shadow:0 16px 34px rgba(60,50,35,.3);}
.ai-chip.c1{left:4%;top:7%;}
.ai-chip.c2{right:4%;top:7%;text-align:right;}
.ai-chip.c3{left:3%;bottom:32%;}
.ai-chip.c4{right:3%;bottom:32%;text-align:right;}
.ai-chip.c5{left:50%;bottom:22%;transform:translateX(-50%);}
.ai-chip.c5.on{transform:translateX(-50%) scale(1.12);}

/* 6 — paid media: budget flow */
.sc-pm{background:linear-gradient(165deg,#E7F0E2,#D2E2CE);}
.pm-lines{position:absolute;inset:0;width:100%;height:100%;}
.pm-lines path{fill:none;stroke:rgba(35,41,43,.3);stroke-width:.7;stroke-dasharray:4 3;animation:aiflow 3.2s linear infinite;}
.pm-hub{
  position:absolute;left:50%;top:44%;transform:translate(-50%,-50%);z-index:3;text-align:center;
}
.pm-hub b{display:block;font-size:1.05rem;font-weight:700;color:#20342A;letter-spacing:.01em;}
.pm-hub span{font-size:.62rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:rgba(32,52,42,.55);}
.pm-node{
  position:absolute;z-index:3;border-radius:12px;padding:9px 12px;
  background:rgba(255,255,255,.38);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);
  border:1px solid rgba(255,255,255,.6);
  display:flex;flex-direction:column;align-items:center;gap:4px;box-shadow:0 12px 28px rgba(50,70,50,.16);
}
.pm-node img{height:16px;width:auto;}
.pm-node b{font-size:.62rem;font-weight:700;color:#1F7A5C;}
.pm-node.n1{left:15%;top:15%;}
.pm-node.n2{right:15%;top:15%;}
.pm-node.n3{left:15%;bottom:30%;}
.pm-node.n4{right:15%;bottom:30%;}

/* 7 — cro: optimisation in motion */
.sc-cro{background:linear-gradient(165deg,#EDEFF3,#DFE3EA);display:flex;align-items:center;justify-content:center;}
.cro-browser{position:relative;width:66%;margin-bottom:80px;background:#fff;border-radius:12px;overflow:hidden;box-shadow:0 24px 55px rgba(30,40,80,.3);}
.cro-browser .bar{height:22px;background:#EDEFF4;display:flex;align-items:center;gap:4px;padding:0 9px;}
.cro-browser .bar i{width:7px;height:7px;border-radius:50%;background:#C9CEDC;}
.lpv{transition:opacity .9s ease;}
.lpv img{width:100%;height:150px;object-fit:cover;object-position:top;}
.lpv .lp-copy{padding:12px;}
.lpv b{display:block;height:8px;width:62%;border-radius:4px;background:#222B45;margin-bottom:6px;}
.lpv s{display:block;height:5px;width:86%;border-radius:3px;background:#DDE1EB;text-decoration:none;margin-bottom:10px;}
.lpv u{display:inline-block;text-decoration:none;font-size:.6rem;font-weight:700;color:#fff;padding:5px 12px;border-radius:99px;}
.lpv .cta1{background:#0C363B;}
.lpv .cta2{background:#6B7FD9;}
.lpv.lb{position:absolute;inset:22px 0 0;background:#fff;opacity:0;}
.cro-browser.flip .lb{opacity:1;}
.cro-cvr{
  position:absolute;right:8%;top:9%;background:#fff;border-radius:99px;padding:7px 14px;z-index:3;
  font-size:.68rem;font-weight:600;color:rgba(35,41,43,.6);box-shadow:0 10px 24px rgba(30,40,80,.2);
}
.cro-cvr b{color:#1F7A5C;font-weight:800;}
.cro-ltv{top:auto;bottom:26%;right:8%;}
.cro-graph{position:absolute;left:8%;bottom:24%;width:30%;height:56px;z-index:3;}
.ltv-up{font-size:.95em;}
.cro-graph path{fill:none;stroke:#1F7A5C;stroke-width:2.6;stroke-linecap:round;stroke-dasharray:130;stroke-dashoffset:130;animation:crograph 5s ease forwards infinite;}
@keyframes crograph{20%{stroke-dashoffset:130;}70%,100%{stroke-dashoffset:0;}}

@media (max-width:900px){
  .svc-carousel{gap:16px;padding:36px 20px 20px;scroll-snap-type:x mandatory;}
  .scard{width:76vw;scroll-snap-align:center;}
  .sc-media{height:min(110vw,480px);}
  .sc-body{padding:18px 22px 22px;}
  .tb-note{display:none;}
}

/* ============================ FINAL CTA OPTIONS ============================ */
.finalx{
  position:relative;overflow:hidden;padding:clamp(120px,14vw,190px) 0;min-height:92vh;
  display:flex;align-items:center;justify-content:center;
  background:radial-gradient(85% 90% at 50% 42%, #12484D 0%, #0F3F43 48%, #092A2E 100%);
}
.opt-tag{
  position:absolute;top:22px;left:22px;z-index:20;font-size:.68rem;font-weight:800;letter-spacing:.2em;
  text-transform:uppercase;color:var(--teal);background:var(--yellow);border-radius:99px;padding:6px 14px;
}
.fx-copy{position:relative;z-index:10;text-align:center;padding:0 20px;}
.fx-copy::before{
  content:"";position:absolute;inset:-90px -140px;z-index:-1;border-radius:50%;
  background:radial-gradient(ellipse at center, rgba(9,42,46,.92) 0%, rgba(9,42,46,.75) 45%, transparent 72%);
}
.fx-copy h2{font-size:clamp(2.4rem,4.4vw,3.8rem);margin-bottom:20px;color:var(--blush);}
.fx-copy .sub{margin-bottom:34px;color:var(--blush);}

/* --- option 1: testing wall --- */
.fa-wall{
  position:absolute;inset:-60px -40px;display:grid;grid-template-columns:repeat(8,1fr);gap:18px;
  align-content:center;padding:20px;transition:transform .4s ease-out;
}
.fa-card{
  position:relative;aspect-ratio:3/4;border-radius:18px;overflow:hidden;
  opacity:.42;filter:saturate(.55) brightness(.8);
  box-shadow:0 14px 34px rgba(0,0,0,.35);
  transition:opacity 1s ease,filter 1s ease,transform 1s cubic-bezier(.2,.7,.25,1),box-shadow 1s ease;
  animation:tfloat 6s ease-in-out infinite;
}
.fa-card:nth-child(3n){animation-delay:-2s;}
.fa-card:nth-child(3n+1){animation-delay:-4s;}
.fa-card img{width:100%;height:100%;object-fit:cover;}
.fa-badge{
  position:absolute;top:8px;right:8px;font-size:.52rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;
  padding:3px 8px;border-radius:99px;color:#fff;opacity:0;transform:scale(.7);transition:.4s ease;
}
.fa-card.b-testing .fa-badge{opacity:1;transform:none;background:#B98A1C;}
.fa-card.b-notthis .fa-badge{opacity:1;transform:none;background:rgba(70,80,86,.9);}
.fa-card.on{
  opacity:1;filter:none;transform:scale(1.16);z-index:5;
  box-shadow:0 0 0 2px rgba(16,185,129,.75),0 22px 54px rgba(16,185,129,.4);
}
.fa-card.on .fa-badge{opacity:1;transform:none;background:#0E9F6E;}

/* --- option 2: floating cloud --- */
.fb-cloud{position:absolute;inset:0;}
.fb-layer-wrap{position:absolute;inset:0;}
.fb-card{
  position:absolute;aspect-ratio:3/4;border-radius:16px;overflow:hidden;
  box-shadow:0 18px 44px rgba(0,0,0,.45), inset 0 1px 0 rgba(255,255,255,.25);
  animation:fbdrift var(--dur,12s) ease-in-out var(--del,0s) infinite;
  transition:transform 1.2s cubic-bezier(.2,.7,.25,1),box-shadow 1.2s ease,filter 1.2s ease;
}
.fb-card img{width:100%;height:100%;object-fit:cover;}
.fb-card::after{content:"";position:absolute;inset:0;background:linear-gradient(200deg,rgba(255,255,255,.18),transparent 36%);}
.fb-card.d1{z-index:4;}
.fb-card.d2{z-index:3;filter:blur(1.4px) brightness(.85);}
.fb-card.d3{z-index:2;filter:blur(3px) brightness(.7);}
@keyframes fbdrift{
  0%,100%{transform:translate(0,0) rotate(var(--rot,0deg));}
  50%{transform:translate(10px,-16px) rotate(calc(var(--rot,0deg) + 1.6deg));}
}
.fb-badge{
  position:absolute;top:7px;right:7px;font-size:.5rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;
  padding:3px 8px;border-radius:99px;color:#fff;
}
.fb-badge.t{background:#B98A1C;}
.fb-badge.n{background:rgba(70,80,86,.9);}
.fb-badge.s{background:#0E9F6E;opacity:0;transform:scale(.7);transition:.4s ease;}
.fb-card.scaleup{
  filter:none !important;z-index:9;
  transform:scale(1.45) !important;animation-play-state:paused;
  box-shadow:0 0 0 2px rgba(16,185,129,.8),0 26px 64px rgba(16,185,129,.45);
}
.fb-card.scaleup .fb-badge.s{opacity:1;transform:none;}
.final-b{animation:fbreathe 12s ease-in-out infinite;}
@keyframes fbreathe{
  0%,100%{background:radial-gradient(85% 90% at 50% 42%, #12484D 0%, #0F3F43 48%, #092A2E 100%);}
  50%{background:radial-gradient(85% 90% at 50% 42%, #114146 0%, #0C353C 48%, #071E26 100%);}
}

/* ============================ FOOTER SOCIAL ============================ */
.social-row{display:flex;gap:10px;align-items:center;}
.sicon{
  width:42px;height:42px;border-radius:12px;border:2px solid var(--blush);
  display:flex;align-items:center;justify-content:center;color:var(--blush);transition:.25s;
}
.sicon svg [stroke]{stroke-width:2.4;}
.sicon:hover{background:var(--blush);color:var(--teal);}
.sicon:hover img{filter:brightness(0) saturate(100%) invert(17%) sepia(21%) saturate(1400%) hue-rotate(140deg);}

@media (max-width:1020px){
  .footer-grid{grid-template-columns:1fr 1fr;}
}
@media (max-width:900px){
  .fa-wall{grid-template-columns:repeat(4,1fr);gap:12px;inset:-40px -20px;}
  .fb-card{display:none;}
  .fb-card:nth-child(-n+10){display:block;}
  .fx-copy::before{inset:-60px -60px;}
  .team-intro{flex-direction:row;}
  .footer-grid{grid-template-columns:1fr;}
  .footer-bottom{flex-direction:column;align-items:flex-start;}
}

/* ============================ HERO OPTIONS (review) ============================ */
.h-md{font-weight:500;letter-spacing:-.025em;}
.h-md .wlight{font-weight:300;}
.h-md .wserif{font-family:'Fraunces',serif;font-weight:500;letter-spacing:-.01em;}
.rr-s.lav{background:var(--lavender);color:var(--teal);}
.rr-o{border:3px solid var(--yellow);border-radius:.32em;padding:0 .16em;display:inline-block;line-height:1.12;}
.rr-s{background:var(--yellow);color:var(--teal);border-radius:.32em;padding:0 .16em;display:inline-block;line-height:1.12;}
.hero .opt-tag{top:86px;}

/* ============================ SERVICES V3 — solid colour text areas ============================ */
.scard{
  background:none;border:none;box-shadow:none;
  -webkit-backdrop-filter:none;backdrop-filter:none;
}
.scard:hover{box-shadow:none;}
.sc-media{height:clamp(340px,31vw,450px);}
.sc-body{
  position:static;padding:22px 28px 24px;
  -webkit-backdrop-filter:none;backdrop-filter:none;border-top:none;
}
.sc-body h3{margin-bottom:0;transition:margin .4s ease;}
.sc-body p{
  max-height:0;opacity:0;overflow:hidden;margin:0;padding-right:56px;
  transition:max-height .45s ease,opacity .4s ease,margin .45s ease;
}
.scard:hover .sc-body h3{margin-bottom:6px;}
.scard:hover .sc-body p{max-height:110px;opacity:1;}
.sc-arrow{opacity:0;transform:scale(.7);transition:.35s ease;}
.scard:hover .sc-arrow{opacity:1;transform:none;}
.scard:hover .sc-arrow:hover,.scard:hover .sc-arrow{border-width:1.2px;}

/* per-card text-area colours (slight tonal gradients) */
.scard[data-key="statics"] .sc-body{background:linear-gradient(180deg,#CDC6E4,#C2BADC);}
.scard[data-key="statics"] .sc-body h3,.scard[data-key="statics"] .sc-body p{color:var(--teal);}
.scard[data-key="statics"] .sc-arrow{color:var(--teal);border-color:rgba(12,54,59,.4);}
.scard[data-key="video"] .sc-body{background:linear-gradient(180deg,#4A1812,#3B110C);}
.scard[data-key="video"] .sc-body h3{color:#F5EDE8;}
.scard[data-key="video"] .sc-body p{color:rgba(241,229,224,.75);}
.scard[data-key="video"] .sc-arrow{color:var(--teal);border-color:rgba(12,54,59,.4);}
.scard[data-key="ugc"] .sc-body{background:linear-gradient(180deg,#E8D5B9,#DEC5A2);}
.scard[data-key="ugc"] .sc-body h3,.scard[data-key="ugc"] .sc-body p{color:#3A2008;}
.scard[data-key="ugc"] .sc-arrow{color:#3A2008;border-color:rgba(58,32,8,.4);}
.scard[data-key="si"] .sc-body{background:linear-gradient(180deg,#AEC2C9,#9BB2BA);}
.scard[data-key="si"] .sc-body h3,.scard[data-key="si"] .sc-body p{color:#0A2A40;}
.scard[data-key="si"] .sc-arrow{color:#0A2A40;border-color:rgba(10,42,64,.4);}
.scard[data-key="ai"] .sc-body{background:linear-gradient(180deg,#BEE4DD,#B1DED6);}
.scard[data-key="ai"] .sc-body h3,.scard[data-key="ai"] .sc-body p{color:var(--teal);}
.scard[data-key="ai"] .sc-arrow{color:var(--teal);border-color:rgba(12,54,59,.4);}
.scard[data-key="pm"] .sc-body{background:linear-gradient(180deg,#F6EDE8,#F1E5E0);}
.scard[data-key="pm"] .sc-body h3,.scard[data-key="pm"] .sc-body p{color:var(--teal);}
.scard[data-key="pm"] .sc-arrow{color:var(--teal);border-color:rgba(12,54,59,.4);}
.scard[data-key="cro"] .sc-body{background:linear-gradient(180deg,#52C7B0,#41BDA5);}
.scard[data-key="cro"] .sc-body h3,.scard[data-key="cro"] .sc-body p{color:#07332B;}
.scard[data-key="cro"] .sc-arrow{color:#07332B;border-color:rgba(7,51,43,.45);}

/* paid media: one creative, four placements */
.sc-pm{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;padding:24px;}
.pm-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px;width:78%;}
.pmp{
  position:relative;aspect-ratio:9/13;border-radius:14px;overflow:hidden;background:#101314;
  box-shadow:0 0 0 4px #131516, 0 14px 30px rgba(60,50,35,.28);
}
.pmp img:first-child{width:100%;height:100%;object-fit:cover;}
.pmp-ic{
  position:absolute;top:7px;left:7px;width:24px;height:24px;border-radius:7px;background:#fff;
  display:flex;align-items:center;justify-content:center;box-shadow:0 4px 10px rgba(0,0,0,.25);
}
.pmp-ic img{width:15px;height:auto;}
.pmp .pm-count{
  position:absolute;right:7px;bottom:7px;font-size:.6rem;font-weight:700;color:#fff;
  background:rgba(12,54,59,.75);padding:2px 7px;border-radius:99px;
}
.pm-note{font-size:.72rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:rgba(32,52,42,.6);}

/* showcase phones +30% */
.phone-track .phone{--pw:293px;}

/* agl-way ticks: lavender */
.ccol.agl li i{background:var(--lavender);color:var(--teal);}

/* footer agl mark: standalone, larger */
.agl-foot{display:flex;align-items:center;margin-left:6px;}
.agl-foot img{height:26px;width:auto;transition:opacity .25s;}
.agl-foot:hover img{opacity:.75;}

@media (max-width:900px){
  .phone-track .phone{--pw:225px;}
  .pm-grid{width:88%;}
  .hero .opt-tag{top:78px;}
}

/* ============================ ROUND 8 OVERRIDES ============================ */
/* hero option 2: blush solid rect */
.rr-s.blush{background:var(--blush);color:var(--teal);}

/* ---- services v4: fixed-height cards, solid panel slides up over visual ---- */
.scard{height:clamp(470px,40vw,600px);}
.sc-media{position:absolute;inset:0;height:100%;}
.sc-body{
  position:absolute;left:0;right:0;bottom:0;z-index:6;
  padding:22px 28px 22px;max-height:78px;overflow:hidden;
  transition:max-height .5s cubic-bezier(.2,.7,.25,1);
  border-top:none;-webkit-backdrop-filter:none;backdrop-filter:none;
}
.scard:hover .sc-body{max-height:220px;}
.sc-body h3{margin-bottom:0;}
.scard:hover .sc-body h3{margin-bottom:8px;}
.sc-body p{max-height:0;opacity:0;transition:max-height .5s ease,opacity .45s ease;}
.scard:hover .sc-body p{max-height:110px;opacity:1;}
/* arrows: teal outline, transparent — every card, every state */
.sc-arrow,
.scard:hover .sc-arrow,
.scard:hover .sc-arrow:hover{
  background:transparent;border:1.5px solid var(--teal);color:var(--teal);
}
.scard:hover .sc-arrow{transform:rotate(-45deg);}
.sc-arrow{bottom:20px;}

/* statics: solid matches sand visual */
.scard[data-key="statics"] .sc-body{background:linear-gradient(180deg,#EDE4D8,#E2D6C5);}
.scard[data-key="statics"] .sc-body h3,.scard[data-key="statics"] .sc-body p{color:var(--teal);}

/* video: light brand-yellow visual + matching panel, 9:16 preview */
.sc-video{background:linear-gradient(170deg,#F7F3A9,#F2ED86);justify-content:center;padding:24px 26px 110px;}
.vd-monitor{aspect-ratio:9/16;width:42%;}
.scard[data-key="video"] .sc-body{background:linear-gradient(180deg,#F2ED86,#ECE573);}
.scard[data-key="video"] .sc-body h3{color:var(--teal);}
.scard[data-key="video"] .sc-body p{color:rgba(12,54,59,.78);}

/* ugc: lavender visual, phone centred */
.sc-ugc{background:linear-gradient(165deg,#D3CCE8,#B5ABD5);padding-bottom:60px;}
.scard[data-key="ugc"] .sc-body{background:linear-gradient(180deg,#CCC5E4,#BCB3D9);}
.scard[data-key="ugc"] .sc-body h3,.scard[data-key="ugc"] .sc-body p{color:var(--teal);}

/* street interviews: phone centred */
.sc-si{padding-bottom:60px;}
.si-mic{bottom:70px;}

/* ai ads: mint visual, tidied spacing */
.sc-ai{background:linear-gradient(165deg,#C9EAE2,#A9D8CD);}
.ai-center{top:46%;width:30%;}
.ai-chip.c1{left:4%;top:5%;}
.ai-chip.c2{right:4%;top:5%;}
.ai-chip.c3{left:3%;bottom:30%;}
.ai-chip.c4{right:3%;bottom:30%;}
.ai-chip.c5{left:50%;bottom:17%;}
.scard[data-key="ai"] .sc-body{background:linear-gradient(180deg,#BCE2D9,#A6D3C8);}
.scard[data-key="ai"] .sc-body h3,.scard[data-key="ai"] .sc-body p{color:var(--teal);}

/* paid media: blush visual, hub graphic, bigger logos */
.sc-pm{display:block;background:linear-gradient(165deg,#F7EFE9,#EBDCD3);padding:0;}
.pm-hub{top:47%;}
.pm-node img{height:24px;}
.pm-node.n3{bottom:26%;}
.pm-node.n4{bottom:26%;}
.scard[data-key="pm"] .sc-body{background:linear-gradient(180deg,#F3E9E2,#EADAD0);}
.scard[data-key="pm"] .sc-body h3,.scard[data-key="pm"] .sc-body p{color:var(--teal);}

/* cro: centred visual, matching panel */
.sc-cro{padding-bottom:70px;}
.cro-browser{margin-bottom:0;width:64%;}
.cro-cvr{top:7%;}
.cro-ltv{top:auto;bottom:24%;}
.cro-graph{bottom:22%;}
.scard[data-key="cro"] .sc-body{background:linear-gradient(180deg,#E7EAF1,#D8DDE8);}
.scard[data-key="cro"] .sc-body h3,.scard[data-key="cro"] .sc-body p{color:#1E2545;}

/* ---- showcase: segmented control tabs (iOS style) ---- */
.tabs.seg{
  display:inline-flex;gap:4px;border-bottom:none;border-radius:22px;
  background:rgba(241,229,224,.1);padding:6px;margin-bottom:44px;
}
.tabs.seg .tab{
  opacity:.75;padding:.65em 1.3em;border-radius:16px;letter-spacing:.01em;
  transition:.3s ease;
}
.tabs.seg .tab::after{display:none;}
.tabs.seg .tab:hover{opacity:1;}
.tabs.seg .tab.active{background:var(--yellow);color:var(--teal);opacity:1;font-weight:600;}

/* ---- phones: iPhone 17 Pro silver, no shadows ---- */
.phone{
  background:#0B0C0D;border:4px solid #D8D9DB;box-shadow:none;padding:5px;border-radius:36px;
}
.phone::before{
  top:12px;width:24%;height:13px;border-radius:9px;background:#000;
}
.phone .screen{border-radius:27px;}

/* ---- pricing: body → CTA breathing room (28px rhythm) ---- */
.pcard{gap:20px;}
.pcard p{margin-bottom:8px;}

/* ---- team: unbold closing line ---- */
.team-copy p:last-of-type{font-weight:400;}

/* ---- agl way ticks: brand yellow ---- */
.ccol.agl li i{background:var(--yellow);color:var(--teal);}

/* ============================ FINAL TYPE SYSTEM + HIGHLIGHTS ============================ */
/* Headings: Outfit Medium, -25 tracking (Outfit's default g is the brand single-storey glyph) */
h1,h2{font-weight:500;letter-spacing:-.025em;}

/* Sub-headings on cards: Outfit Bold uppercase */
.sc-body h3{font-weight:700;}

/* Body: opening paragraph semibold, rest regular */
.problem-copy .body-copy{font-weight:400;}
.problem-copy .solution{font-weight:600;}
.team-copy p:first-of-type{font-weight:600;}

/* Rounded-rect solid highlights: wrap-safe, teal text */
.rr-s{
  display:inline;background:var(--yellow);color:var(--teal);
  border-radius:.28em;padding:.02em .18em;line-height:1.25;
  -webkit-box-decoration-break:clone;box-decoration-break:clone;
}
.rr-s.blush{background:var(--blush);color:var(--teal);}

/* Yellow-default CTAs (hero + final): hover to blush */
.btn.btn-yellow{background:linear-gradient(180deg,#F5EF5E 0%,#E9E215 100%);color:var(--teal);}
.btn.btn-yellow:hover{background:linear-gradient(180deg,#F8F0EB 0%,#EBDCD3 100%);color:var(--teal);}

/* ---- services card fixes ---- */
/* statics: breathing room top & bottom of the scatter */
.sc-statics .d1{left:4%;top:8%;}
.sc-statics .d2{left:36%;top:5%;}
.sc-statics .d3{right:5%;top:10%;}
.sc-statics .d4{left:2%;bottom:22%;}
.sc-statics .d5{left:auto;right:6%;bottom:6%;transform:rotate(7deg);}
.sc-statics .d6{right:8%;bottom:21%;}
.dk-note{bottom:34%;}
.dk-center{top:44%;}

/* video: teal arrow to match the light-yellow visual */
.scard[data-key="video"] .sc-arrow{
  border-color:rgba(12,54,59,.4);color:var(--teal);background:transparent;
}

/* ugc: engagement chips */
.ug-chip{
  position:absolute;z-index:3;background:#fff;border-radius:99px;padding:7px 13px;
  font-size:.72rem;font-weight:700;color:#2E2545;box-shadow:0 10px 24px rgba(60,50,90,.25);
  animation:ugfloat 5s ease-in-out infinite;
}
.ug-chip.c1{right:9%;top:20%;animation-delay:-1.2s;}
.ug-chip.c2{left:7%;top:48%;animation-delay:-2.6s;}
.ug-chip.c3{right:8%;bottom:30%;animation-delay:-3.8s;}

/* ai ads: chips balanced around the phone */
.ai-chip.c1{left:5%;top:14%;}
.ai-chip.c2{right:5%;top:14%;}
.ai-chip.c3{left:4%;bottom:31%;}
.ai-chip.c4{right:4%;bottom:31%;}
.ai-chip.c5{left:50%;bottom:18%;}
.ai-center{top:47%;}

/* ============================ FINAL POLISH ROUND ============================ */
/* hero headline: flows naturally at all breakpoints, no forced line breaks */

/* headline breathing room; rects never overlap neighbouring lines */
h1{line-height:1.2;}
h2{line-height:1.24;}
.rr-s{padding:.03em .18em;}

/* hero badges: +10%, uppercase */
.hero-badges{font-size:.92rem;text-transform:uppercase;letter-spacing:.06em;}

/* CTAs +10% */
.btn{font-size:1.16rem;}
.nav-cta{font-size:1.05rem;}
.textlink{font-size:1.1em;}

/* sec2 board headline: caps + 10% */
.tb-head{font-size:1.19rem;font-weight:700;text-transform:uppercase;letter-spacing:.06em;max-width:36em;}

/* process step titles: caps + 10% ; body +10% */
.step h3{font-size:1.43rem;text-transform:uppercase;letter-spacing:.03em;}
.step p{font-size:1.28rem;}

/* body copy +10% across components */
.sc-body p{font-size:1.1rem;}
.pcard p{font-size:1.21rem;}
.price-strip p{font-size:1.1rem;}
.ccol li{font-size:1.16rem;}
.qa button{font-size:1.19rem;}
.qa .ans p{font-size:1.12rem;}
.footer p{font-size:1.08rem;}
.footer ul{font-size:1.08rem;}
.trust-caption{font-size:.99rem;}
.disclose{font-size:.99rem;}

/* process / team / compare notes + CTAs */
.proc-cta{margin-top:30px;}
.proc-note{font-size:var(--fs-sub);font-weight:400;opacity:.9;margin-bottom:20px;}
.proc-cta.m-only{display:none;}
@media (min-width:901px){
  .sec2-cta.m-only{display:none;}
}
.team-note{font-weight:600;margin:26px 0 20px;}
.compare-note{font-weight:600;color:var(--teal);margin-bottom:20px;}
.fx-sub{max-width:44em;margin-left:auto;margin-right:auto;}

/* mobile menu: fits one screen, no scroll */
@media (max-width:900px){
  .proc-cta.d-only{display:none;}
  .proc-cta.m-only{display:block;margin-top:36px;}
  .mobile-menu{
    padding:120px 30px 40px;overflow:hidden;height:100svh;gap:2px;
    justify-content:flex-start;
  }
  .mobile-menu a{padding:16px 4px;font-size:1.3rem;border-bottom:1px solid rgba(241,229,224,.14);}
  .mobile-menu .btn{margin-top:32px;padding:.85em 1.6em;font-size:1.1rem;}
}

/* mobile: tighter editorial line-spacing (per reference) */
@media (max-width:900px){
  h1{line-height:1.05;}
  h2{line-height:1.08;}
  h3{line-height:1.15;}
  body,p,.sub,.step p,.sc-body p,.pcard p,.price-strip p,.ccol li,.qa .ans p,.footer p,.footer ul,.tb-head{line-height:1.4;}

  .trust .eyebrow{justify-content:center;text-align:center;}

  .sc-body h3{font-size:1.305rem;}
}